Shoppers in large numbers throng the posh shopping malls in
the capital and buy dresses of their choice on the occasion of Eid-ul-Fitr, one
of the biggest festivals in the country. The scenario is, however, the opposite
in the markets frequented by people belonging to middle and lower classes. The number of shoppers is comparatively lower
at these shopping places. And, the buyers cannot buy what they want. Having
visited some of the markets in the capital, Bonik Barta came up with the
finding.
Punjabis are sold more than other dresses during Eid. Recently,
Illiyeen, a brand, has gained popularity. Having visited its showroom at
Basundhara City Shopping Complex recently, it was found that the salespersons were
having a hard time in managing the crowd. The place was so crowded that many
were queuing outside the shop. And, its high-end shop. When approached, a
salesman would not talk about selling as it is prohibited by the management.
However, on condition of anonymity, he said, “The demand of our punjabis is so
high that we cannot provide the customers adequately. We are selling more than 400 pieces of punjabis every day. The prices range from Tk 3,650 to Tk 9,250.”
Lubnan, another outlet at Basundhara that sells punjabis. Reaz
Hossain, in-charge of the showroom, informed that they sell 250-300 punjabis
every day. The prices vary from Tk 2,500 to Tk 15,000. Due to the limitation
production against demand, it is always not possible to provide punjabis as
asked by the buyers.
Kamrul Islam, branch manager of a private bank, emerged from
the showroom of Illiyeen with several shopping bags in his two hands. As asked,
he said, “I have purchased four punjabis. Everyone wants new punjabi for Eid.
Albeit, the prices are high, I have bought punjabis from Illiyeen to make the
family members happy.”
Deshi Dosh, an umbrella organization comprising 10 brands, has
a showroom at the same shopping mall. Renowned brands Nipun, Kay Kraft, Anjan’s,
Rong Bangladesh, Banglar Mela, Sadakalo, Bibiana, Deshal, Nagordola and Srishty
belong to Deshi Dosh. Manager M Sharifuzzaman said that they have had a good
business from the beginning of Ramadan. But, business has slowed down from the
beginning of April. He claimed that selling has gone down by 30 percent.
Israt Jahan, a young lady who came to shop here, said, “Eid
without new dresses cannot be imagined. And, we have a family event right after
Eid. Therefore, I bought three dresses.”
The picture is almost opposite in New Market. People from
middle class background shop here in general. Traders of that area claimed that
although there is always a crowd here, the sale is not as expected. They said
that buyers do come, look at the products, but majority of them leaves without
purchasing. “Business is not good this time round. Buyers leave the shop after
bargaining. I cannot sell more than 20-30 punjabis,” said Sohel Miah, a trader
at Chandrima Super Market.
Robel Hossain sell dresses on the footpath in Gulistan. He
increased the stock of punjabis in the lead up to Eid. But, he has yet to clear
his first lot. He can only sell 7-8 punjabis per day. Occasionally, this number
comes down to two to three. “It is true people gather on footpaths. But, very
few are buying. One out 10 buys something while the remainder leave after
asking the prices,” said Robel.
Same situation prevails on New Market footpaths that are the
last resorts for people with low income. They shop here as things are much
cheaper. But, due to the skyrocketing of essentials, they cannot afford to buy
things from the footpaths. Day laborer Hakim Sobur was checking out dresses for
his daughter at a footpath shop near the main entrance of New Market. After a
while, he chose one, but got disheartened after hearing the price. He did not
buy the dress as he did not have enough money. When asked, Sobur said, “I
bought a shirt for younger son. I do not have money to buy trousers for him.
The girl wanted a frock. I will take it tomorrow after managing some more
money.”
Another footpath vendor, Kalam Miah said, “People cannot shop
now as before. Our sale is also down. We always wait for the Eid market. I
cannot make good money this time.”
Maqbul Rahman, a grocer from Azimpur area, was shopping from
footpaths for his family. He said, “Dresses are very costly at markets. Footpaths
are the last resort. I will go home tomorrow after buying dresses from footpath
for my daughters and son. I wanted to buy a saree for my wife, but no money is
left for that. I did not buy anything for me.”