Photo: Fair Electronics Fair Electronics, a prominent player in Bangladesh's
consumer electronics industry, has announced its collaboration with Hisense, a
globally renowned Chinese brand, to manufacture Air Conditioners (AC) and
Televisions (TV) in the country.
The official inauguration of Hisense's AC and TV marketing
and sales operations took place at a press conference held at Fair Electronics
Smart Plaza in Gulshan Avenue on Saturday, says a press release.
The event was presided over by Fair Group Director, Mutassim
Daiaan. Speaking at the event, Daiaan emphasized that this venture marks a
significant milestone in Fair Group's journey, adding a new dimension to its
progress.
Hisense Corporation's extensive range of consumer
electronics products enjoys widespread acclaim worldwide, and the introduction
of AC and TV production, marketing, and sales is just the beginning. Fair Group
aims to gradually expand its collaboration with Hisense to include other
product lines, contributing further to industrialization and trade development
in Bangladesh.
Hisense retained its No. 2 global ranking for TV shipments
in 2023 with a volume of 25.9 million units shipped in the global marketplace
according to the 2023 Monthly Report of Global TV Shipment Volume of TV Brands
from market research institute AVC Revo. Hisense has been the only brand that
has continued to grow in the past six years among the world's top 5 TV brands.
Highlighting the importance of both economic prosperity and
social development, Daiaan stressed the significance of sports promotion for
individual well-being and societal advancement. Notably, Hisense has been a
prominent partner in major sporting events such as the FIFA World Cup 2022 and
UEFA EURO 2020, and it continues this tradition by being an official partner of
UEFA EURO 2024 in Germany.
In conjunction with the upcoming UEFA EURO 2024, Fair
Electronics, under the leadership of Daiaan, pledges its support to football
enthusiasts in Bangladesh through various initiatives.
Senior officials from Hisense Corporation, including Wong
Enlien Jason and Liu Jiansheng Lui, as well as Fair Group's Chief Marketing
Officer, Mohammed Mesbahuddin, also addressed the press conference,
highlighting the commitment to provide top-quality Hisense AC and TV products
at affordable prices alongside world-class after-sales service.
With a vision to replicate Hisense's global success in
Bangladesh, Fair Group aims to position Hisense as the leading consumer
electronics brand in the country. The press conference also saw the
participation of other key officials from Fair Group, including Chief Financial
Officer Kazi Nasir Uddin FCA, Head of Supply Chain Arifur Rahman, Head of
Business Strategy Rayan Rahman, Head of Communication and Corporate
Philanthropy Hasnain Khurshed, Head of Marketing JM Taslim Kabir, and Director
of Fair Solutions Limited, Khandaker Hafiz Al Asad.
